<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:googleplay="http://www.google.com/schemas/play-podcasts/1.0"><channel><title><![CDATA[Pricing Pointers: Resources]]></title><description><![CDATA[This is a place for reading guides and other tools to help you get the most out of your Pricing Pointers subscription.]]></description><link>https://newsletter.pricingpointers.com/s/learning-resources</link><image><url>https://substackcdn.com/image/fetch/$s_!Qy1g!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3d4b161a-d09d-458b-94de-5eb82a15bfeb_1280x1280.png</url><title>Pricing Pointers: Resources</title><link>https://newsletter.pricingpointers.com/s/learning-resources</link></image><generator>Substack</generator><lastBuildDate>Sat, 13 Jun 2026 10:22:17 GMT</lastBuildDate><atom:link href="https://newsletter.pricingpointers.com/feed" rel="self" type="application/rss+xml"/><copyright><![CDATA[Chris A. Austin]]></copyright><language><![CDATA[en]]></language><webMaster><![CDATA[pricingexpert@substack.com]]></webMaster><itunes:owner><itunes:email><![CDATA[pricingexpert@substack.com]]></itunes:email><itunes:name><![CDATA[Chris Austin]]></itunes:name></itunes:owner><itunes:author><![CDATA[Chris Austin]]></itunes:author><googleplay:owner><![CDATA[pricingexpert@substack.com]]></googleplay:owner><googleplay:email><![CDATA[pricingexpert@substack.com]]></googleplay:email><googleplay:author><![CDATA[Chris Austin]]></googleplay:author><itunes:block><![CDATA[Yes]]></itunes:block><item><title><![CDATA[Scale Your Nonprofit's Revenue and Reach]]></title><description><![CDATA[A Pricing Pointers reading guide]]></description><link>https://newsletter.pricingpointers.com/p/scale-your-nonprofits-revenue-and</link><guid isPermaLink="false">https://newsletter.pricingpointers.com/p/scale-your-nonprofits-revenue-and</guid><dc:creator><![CDATA[Chris Austin]]></dc:creator><pubDate>Sat, 13 Jun 2026 00:01:52 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!Qy1g!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3d4b161a-d09d-458b-94de-5eb82a15bfeb_1280x1280.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p></p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://newsletter.pricingpointers.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading Pricing Pointers! Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><p><strong>What&#8217;s in it for you:</strong> Nonprofits must balance financial sustainability with community impact. These articles apply differential pricing logic to the specific challenge of mission-driven fee setting.</p><p><strong><a href="https://tinyurl.com/3tve229k">Issue #1</a>: Balancing mission and money: 10 tips for introducing fees.</strong> Determine if a fee is feasible by asking if you can prevent non-payers from using the service.</p><p><strong><a href="https://tinyurl.com/4mfp4kt2">Issue #13</a>: Ten essential strategies to boost revenue and expand reach.</strong> Use offer stacking to provide accessible entry points while generating surplus revenue from premium tiers.</p><p><strong><a href="https://tinyurl.com/3scnj3fm">Issue #14</a>: Three smart fee strategies to boost your nonprofit&#8217;s revenue.</strong> Select the right model (pay-what-you-can, sliding scales, or tiered menus) for your specific impact goals.</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://newsletter.pricingpointers.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Subscribe for <strong>free</strong> ($0) to have each new issue of <em>Pricing Pointers</em> delivered automatically to your inbox.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[Sort Buyers with Time and Effort Hurdles]]></title><description><![CDATA[A Pricing Pointers reading guide]]></description><link>https://newsletter.pricingpointers.com/p/sort-buyers-with-time-and-effort</link><guid isPermaLink="false">https://newsletter.pricingpointers.com/p/sort-buyers-with-time-and-effort</guid><dc:creator><![CDATA[Chris Austin]]></dc:creator><pubDate>Fri, 12 Jun 2026 23:55:12 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!Qy1g!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3d4b161a-d09d-458b-94de-5eb82a15bfeb_1280x1280.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p><strong>What&#8217;s in it for you: </strong>Different customers value their time and money differently. This set teaches you how to use intentional &#8220;friction&#8221; to ensure your discounts only go to those who truly need them.</p><p><strong><a href="https://tinyurl.com/p5xuutev">Issue #6</a>: Price, time, and effort: segmenting buyers.</strong> Nudge buyers to off-peak times or require inconvenience to separate those with a lower opportunity cost of time.</p><p><strong><a href="https://tinyurl.com/4n3hhkzk">Issue #17</a>: Effort-based price discounts: how companies segment customers.</strong> Require a non-monetary cost (time or effort) to attract price-sensitive buyers without cutting prices for everyone.</p><p><strong><a href="https://tinyurl.com/4j953tzf">Issue #18</a>: Effort-based discounts: avoid 5 common revenue traps.</strong> Shield your business from arbitrage and stockpiling by creating effective effort barriers.</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://newsletter.pricingpointers.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Subscribe for <strong>free</strong> ($0) to have each new issue of <em>Pricing Pointers</em> delivered automatically to your inbox.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[Master the Art of the Bundle]]></title><description><![CDATA[A Pricing Pointers reading guide]]></description><link>https://newsletter.pricingpointers.com/p/master-the-art-of-the-bundle</link><guid isPermaLink="false">https://newsletter.pricingpointers.com/p/master-the-art-of-the-bundle</guid><dc:creator><![CDATA[Chris Austin]]></dc:creator><pubDate>Fri, 12 Jun 2026 23:44:51 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!Qy1g!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3d4b161a-d09d-458b-94de-5eb82a15bfeb_1280x1280.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p><strong>What&#8217;s in it for you: </strong>Successful bundling stimulates sales that otherwise would not happen. These articles provide the &#8220;dos and don&#8217;ts&#8221; of product grouping to ensure you are increasing total revenue without sacrificing your premium brand image.</p><p><strong><a href="https://tinyurl.com/mrxfu4j4">Issue #5</a>: Bundle smarter: 10 dos and don&#8217;ts.</strong> Study how products are used together to enhance customer value while avoiding substitute products.</p><p><strong><a href="https://tinyurl.com/33sts7hu">Issue #21</a>: Three key steps to a successful mixed bundling strategy.</strong> Implement strategic product grouping to offer buyers an incentive to purchase a complete package.</p><p><strong><a href="https://tinyurl.com/yab4hzvz">Issue #12</a>: Beyond discounts: 5 smarter pricing strategies.</strong> Use mixed bundling to provide a &#8220;win&#8221; for the customer while protecting the perceived value of your individual items.</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://newsletter.pricingpointers.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Subscribe for <strong>free</strong> ($0) to have each new issue of <em>Pricing Pointers</em> delivered automatically to your inbox.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[Structure Your Offering for Maximum Flexibility]]></title><description><![CDATA[A Pricing Pointers reading guide]]></description><link>https://newsletter.pricingpointers.com/p/structure-your-offering-for-maximum</link><guid isPermaLink="false">https://newsletter.pricingpointers.com/p/structure-your-offering-for-maximum</guid><dc:creator><![CDATA[Chris Austin]]></dc:creator><pubDate>Fri, 12 Jun 2026 23:39:26 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!Qy1g!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3d4b161a-d09d-458b-94de-5eb82a15bfeb_1280x1280.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p><strong>What&#8217;s in it for you: </strong>You can change the price of an offering by changing the offer itself. This triplet shows you how to deconstruct your current products into modular parts to appeal to both budget-conscious and premium segments.</p><p><strong><a href="https://tinyurl.com/su53krt7">Issue #22</a>: Unbundling: unlock new sales and boost profit margins.</strong> Break your existing offers into &#8220;no-frills&#8221; core products to attract price-sensitive customers.</p><p><strong><a href="https://tinyurl.com/4sna64m9">Issue #35</a>: Stop discounting the customer: the smart pricing shift.</strong> Protect your margins by offering smaller portions or lower-cost versions to buyers who demand a lower price.</p><p><strong><a href="https://tinyurl.com/bdbu39x6">Issue #4</a>: Unlock more profit: 10 expert pricing tips for using add-ons.</strong> Capitalize on the lower price sensitivity of buyers once they have committed to a base purchase.</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://newsletter.pricingpointers.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Subscribe for <strong>free</strong> ($0) to have each new issue of <em>Pricing Pointers</em> delivered automatically to your inbox.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[Build a High-Performance Tiered Price Menu]]></title><description><![CDATA[A Pricing Pointers reading guide]]></description><link>https://newsletter.pricingpointers.com/p/build-a-high-performance-tiered-price</link><guid isPermaLink="false">https://newsletter.pricingpointers.com/p/build-a-high-performance-tiered-price</guid><dc:creator><![CDATA[Chris Austin]]></dc:creator><pubDate>Fri, 12 Jun 2026 23:33:00 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!Qy1g!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3d4b161a-d09d-458b-94de-5eb82a15bfeb_1280x1280.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p><strong>What&#8217;s in it for you: </strong>A tiered price menu acts as a self-sorting machine that guides customers toward the level of value they need. These articles explain the psychology behind &#8220;choice architecture&#8221; and how to use it to nudge buyers toward your most profitable options.</p><p><strong><a href="https://tinyurl.com/neam7eff">Issue #2</a>: Unlock the psychology of good, better, best pricing.</strong> Leverage extremeness aversion to provide a safe middle ground for buyers who fear overpaying or under-buying.</p><p><strong><a href="https://tinyurl.com/nh5namvv">Issue #37</a>: Solve the sorting problem: implement good, better, best.</strong> Use high-end &#8220;anchor prices&#8221; to frame your standard offers as sensible bargains.</p><p><strong><a href="https://tinyurl.com/fancekee">Issue #38</a>: Ten things sellers get wrong about tiered price menus.</strong> Safeguard your menu from design errors like overwhelming customers with too many choices.</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://newsletter.pricingpointers.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Subscribe for <strong>free</strong> ($0) to have each new issue of <em>Pricing Pointers</em> delivered automatically to your inbox.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[Eliminate Your Pricing Blind Spots]]></title><description><![CDATA[A Pricing Pointers Reading Guide]]></description><link>https://newsletter.pricingpointers.com/p/eliminate-your-pricing-blind-spots</link><guid isPermaLink="false">https://newsletter.pricingpointers.com/p/eliminate-your-pricing-blind-spots</guid><dc:creator><![CDATA[Chris Austin]]></dc:creator><pubDate>Fri, 12 Jun 2026 18:56:39 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!Qy1g!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3d4b161a-d09d-458b-94de-5eb82a15bfeb_1280x1280.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p><strong>What&#8217;s in it for you:</strong> Small businesses often rely on a single number to appeal to an entire market. This approach ignores the reality that value is subjective and context-dependent. These three articles help you identify the internal biases and tactical errors that keep your profit capped.</p><p><strong><a href="https://tinyurl.com/4vdsxzb2">Issue #10</a>: Are you leaving money on the table? 10 myths about price setting.</strong> Identify common fallacies, such as the belief that pricing should be based solely on costs.</p><p><strong><a href="https://tinyurl.com/4ybpsxwf">Issue #8</a>: Grow your small business: avoid these 10 common pricing mistakes.</strong> Learn how cost-based pricing and a failure to sort buyers by their willingness to pay lead to lost sales.</p><p><strong><a href="https://tinyurl.com/5x7hb46w">Issue #29</a>: Stop losing revenue: why relying on a single uniform price always fails.</strong> Analyze why a single price point under-prices for some customers and over-prices for others at the same time.</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://newsletter.pricingpointers.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Subscribe for <strong>free</strong> ($0) to have each new issue of <em>Pricing Pointers</em> delivered automatically to your inbox.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><p></p>]]></content:encoded></item><item><title><![CDATA[Translate Your Product's Features into Customer Value]]></title><description><![CDATA[A Pricing Pointers reading guide]]></description><link>https://newsletter.pricingpointers.com/p/translate-your-products-features</link><guid isPermaLink="false">https://newsletter.pricingpointers.com/p/translate-your-products-features</guid><dc:creator><![CDATA[Chris Austin]]></dc:creator><pubDate>Fri, 12 Jun 2026 18:55:31 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!Qy1g!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3d4b161a-d09d-458b-94de-5eb82a15bfeb_1280x1280.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p><strong>What&#8217;s in it for you:</strong> Value is not what you put into a product; it is what the customer gets out of it. This triplet helps you transform your sales conversations from technical descriptions to result-oriented transformations.</p><p><strong><a href="https://tinyurl.com/4sznwc6z">Issue #28</a>: The three pricing mindset shifts small businesses need.</strong> Move from the &#8220;either-or&#8221; choice of price vs. volume to the flexibility of differential pricing.</p><p><strong><a href="https://tinyurl.com/mrx5z5n4">Issue #23</a>: Is your pricing scaring away customers?</strong> Apply the &#8220;So What?&#8221; test to transform technical attributes into human benefits.</p><p><strong><a href="https://tinyurl.com/2m4tw7jc">Issue #52</a>: Five strategic pricing steps for small businesses.</strong> Stop guessing your &#8220;right&#8221; price and start pricing the outcome rather than the means.</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://newsletter.pricingpointers.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Subscribe for <strong>free</strong> ($0) to have each new issue of <em>Pricing Pointers</em> delivered automatically to your inbox.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><p></p><p></p>]]></content:encoded></item></channel></rss>