What’s in it for you: A tiered price menu acts as a self-sorting machine that guides customers toward the level of value they need. These articles explain the psychology behind “choice architecture” and how to use it to nudge buyers toward your most profitable options.
Issue #2: Unlock the psychology of good, better, best pricing. Leverage extremeness aversion to provide a safe middle ground for buyers who fear overpaying or under-buying.
Issue #37: Solve the sorting problem: implement good, better, best. Use high-end “anchor prices” to frame your standard offers as sensible bargains.
Issue #38: Ten things sellers get wrong about tiered price menus. Safeguard your menu from design errors like overwhelming customers with too many choices.