What’s in it for you: Small businesses often rely on a single number to appeal to an entire market. This approach ignores the reality that value is subjective and context-dependent. These three articles help you identify the internal biases and tactical errors that keep your profit capped.
Issue #10: Are you leaving money on the table? 10 myths about price setting. Identify common fallacies, such as the belief that pricing should be based solely on costs.
Issue #8: Grow your small business: avoid these 10 common pricing mistakes. Learn how cost-based pricing and a failure to sort buyers by their willingness to pay lead to lost sales.
Issue #29: Stop losing revenue: why relying on a single uniform price always fails. Analyze why a single price point under-prices for some customers and over-prices for others at the same time.