What’s in it for you: Successful bundling stimulates sales that otherwise would not happen. These articles provide the “dos and don’ts” of product grouping to ensure you are increasing total revenue without sacrificing your premium brand image.
Issue #5: Bundle smarter: 10 dos and don’ts. Study how products are used together to enhance customer value while avoiding substitute products.
Issue #21: Three key steps to a successful mixed bundling strategy. Implement strategic product grouping to offer buyers an incentive to purchase a complete package.
Issue #12: Beyond discounts: 5 smarter pricing strategies. Use mixed bundling to provide a “win” for the customer while protecting the perceived value of your individual items.