What’s in it for you: Different customers value their time and money differently. This set teaches you how to use intentional “friction” to ensure your discounts only go to those who truly need them.
Issue #6: Price, time, and effort: segmenting buyers. Nudge buyers to off-peak times or require inconvenience to separate those with a lower opportunity cost of time.
Issue #17: Effort-based price discounts: how companies segment customers. Require a non-monetary cost (time or effort) to attract price-sensitive buyers without cutting prices for everyone.
Issue #18: Effort-based discounts: avoid 5 common revenue traps. Shield your business from arbitrage and stockpiling by creating effective effort barriers.