What’s in it for you: Different customers value their time and money differently. This set of past issues teaches you how to use intentional “friction” to ensure your discounts only go to those who truly need them.
Issue #6: Price, time, and effort: segmenting buyers. Nudge buyers to off-peak times or require inconvenience to separate those with a lower opportunity cost of time.
Issue #17: Effort-based price discounts: how companies segment customers. Require a non-monetary cost (time or effort) to attract price-sensitive buyers without cutting prices for everyone.
Issue #18: Effort-based discounts: avoid 5 common revenue traps. Shield your business from arbitrage and stockpiling by creating effective effort barriers.