What’s in it for you: You can change the price of an offering by changing the offer itself. This triplet shows you how to deconstruct your current products into modular parts to appeal to both budget-conscious and premium segments.
Issue #22: Unbundling: unlock new sales and boost profit margins. Break your existing offers into “no-frills” core products to attract price-sensitive customers.
Issue #35: Stop discounting the customer: the smart pricing shift. Protect your margins by offering smaller portions or lower-cost versions to buyers who demand a lower price.
Issue #4: Unlock more profit: 10 expert pricing tips for using add-ons. Capitalize on the lower price sensitivity of buyers once they have committed to a base purchase.