How to Use Pricing Pointers
Here’s how to get the most out of my free newsletter
Each week, Pricing Pointers delivers practical pricing tactics to help small business owners who want to grow their sales and profits.
Most businesses leave money on the table by relying on a “one-size-fits-all” pricing strategy. But the value of any product or service is both subjective and contextual. Different buyers are willing to pay different prices for the same (or nearly the same) thing. Not only that, the same buyer is willing to pay different prices for the same thing!
Ignoring these facts is costing your small business sales and profits!
Each issue of Pricing Pointers focuses on how to move away from a single fixed price and build a price structure that meets buyers where they are. You get straightforward, actionable ideas to harvest more of the unique value each customer sees in your product or service.
Step 1: Subscribe to Pricing Pointers
Join our community of small business owners and receive practical, profit-boosting pricing tactics delivered to your inbox every single week.
Step 2: Explore the Dashboard & Archive
Not ready to subscribe yet? Or looking for a specific topic? Dive right into my resource library:
The Learning Resources: Start here if you aren’t sure where to begin. You’ll find curated sets of past issues (“triplets”) organized around core pricing topics.
The Complete Archive: Search through 60+ free issues of Pricing Pointers.
Note: Issues marked with an 🍎 are specially tailored for my nonprofit and public sector readers.