Learning Resources
This is a place for reading guides and other tools to help you get the most out of your Pricing Pointers subscription.
Triplets
Sets of 3 issues curated around a particular theme. Sets marked with an đ are specially tailored for my nonprofit and public sector readers.
Translate Your Product's Features into Customer Value
Whatâs in it for you: Value is not what you put into a product; it is what the customer gets out of it. This triplet of past issues helps you transform your sales conversations from technical descriptions to result-oriented transformations.
Eliminate Your Pricing Blind Spots
Whatâs in it for you: Small businesses often rely on a single number to appeal to an entire market. This approach ignores the reality that value is subjective and context-dependent. These three articles help you identify the internal biases and tactical errors that keep your profit capped.
Build a High-Performance Tiered Price Menu
Whatâs in it for you: A tiered price menu acts as a self-sorting machine that guides customers toward the level of value they need. These articles explain the psychology behind âchoice architectureâ and how to use it to nudge buyers toward your most profitable options.
Structure Your Offering for Maximum Flexibility
Whatâs in it for you: You can change the price of an offering by changing the offer itself. This triplet of past issues shows you how to deconstruct your current products into modular parts to appeal to both budget-conscious and premium segments.
Master the Art of the Bundle
Whatâs in it for you: Successful bundling stimulates sales that otherwise would not happen. These articles provide the âdos and donâtsâ of product grouping to ensure you are increasing total revenue without sacrificing your premium brand image.
Sort Buyers with Time and Effort Hurdles
Whatâs in it for you: Different customers value their time and money differently. This set of past issues teaches you how to use intentional âfrictionâ to ensure your discounts only go to those who truly need them.
Scale Your Nonprofit's Revenue and Reach đ
Whatâs in it for you: Economic logic doesn't stop at the commercial border. If you run, advise, or sit on the board of a mission-driven organization, these three articles apply differential pricing principles to help you balance financial sustainability with community impact.