Why subscribe to Pricing Pointers?
My newsletter preaches the virtues and tactics of differential pricing (aka price segmentation): the strategy of selling the same (or nearly the same) thing to different people at different prices. Why? Because forcing your target market into a “buy or don’t buy” choice with a single price point puts an artificial cap on your firm’s growth.
I’ll show you how to move away from “one-size-fits-all” pricing so you can harvest more of the value your customers see in your products and services.
If you’re ready to increase your sales and profits, I invite you to subscribe to my free ($0) weekly newsletter, Pricing Pointers. Each issue will be delivered straight to your e-mail inbox.
Not ready to subscribe yet? Check out my past issues:
Grow Your Small Business: Avoid These 10 Common Pricing Mistakes. While most business owners spend hours trying to cut costs or chase new sales, the fastest way to boost your bottom line is likely staring you right in the face.
The Learning Resources: Find curated sets of past issues (“triplets”) organized around core pricing topics.
The Complete Archive: Search through 60+ free issues of Pricing Pointers.
Note: Issues marked with an 🍎 are specially tailored for my nonprofit and public sector readers.
